Recent Posts

A New Vision for Hearing Care in Bend Oregon

September 19, 2016

We discarded old thinking and imagined new possibilities. Then we created a vision for tomorrow! On September 14, Pacific Northwest shared that vision with a an enthusiastic group of more than 50 individuals at the Hampton Inn and Suites in Bend Oregon. Agenda items included information on how to: Stream audio from iOS, Android, other Devices Connect directly...  read more

The View from Tomorrow

July 27, 2016

This was a wildly successful event …87 registered…15 on standby…engaging speakers, a highly responsive audience, and dancing during the breaks! What we learned… Tomorrow’s hearing technology is available today! Hearing loss no longer means the end of a good life! Hearing loss is no longer stigmatized! Hearing technology is cool…even desirable! Hearing care options have...  read more


February 20, 2016

It’s a building! The exterior of the new Pacific Northwest Audiology Hearing Center is around 80 percent complete and you can easily imagine approaching the building on a lazy summer day…even though the temperature was 35 degrees in spotty rain showers when the picture was taken. Much progress has also been made on the interior, which...  read more


February 13, 2016

  Walls are mostly painted, ceilings will be added next week, and the building exterior is looking better every day. Weston Technology has a great plan for fulfilling our wired and wireless technology dreams, and cooperative weather is keeping us on course for a late March move-in date. When you consider that the Universe is more...  read more

Hearing Aids Improve Brain Function

February 11, 2016

A new study, “The benefit of amplification on auditory working memory function in middle-aged and young-older hearing impaired adults,” by Jamie Desjardins, PhD, an assistant professor in the Speech-Language Pathology Program at The University of Texas at El Paso (UTEP), found that hearing aids improve brain function in mature adults with hearing loss. Previous Studies Previous studies have shown that...  read more

Audiologists or Dispensers - Part 2

February 6, 2016

In Audiologists or Dispensers – Part 1, we introduced corporate and professional business models for hearing health care, and indicated that the level of professional service you receive is linked directly to the business model of the hearing care provider you choose.  Audiologists or Dispensers – Part 2 details the vastly different academic and knowledge requirements...  read more


Walls are ready for paint, ceilings are ready to be added above, and the building exterior is taking shape. The building is properly wired, Weston Technology is  helping us plan a full course of wired and wireless technology, and we are still on course for a late March move-in date.What could possibly go wrong? In...  read more


January 26, 2016

It’s January 25 and most of us have already broken our New Years Resolutions, so we can all relax and get on with our lives. Actually, Dr. Li and I are always striving to live better, serve others better, and have fun while we are at it…so we can enjoy friends and New Years without...  read more


January 14, 2016

Our white Christmas and white New Years are behind us and 2016 is well in the race to 2017. But as Robert Frost said “The woods are lovely, dark and deep, But we have promises to keep, And miles to go before we sleep, And miles to go before we sleep.” Progress continues steadily on our new building;...  read more

Patient-Centered Hearing-Health Care vs. Sales-Centered Hearing Care

January 13, 2016

The Bottom Line The following table compares the professional business model, represented by doctor-level audiologist such as those working at Pacific Northwest Audiology, and the corporate business model, represented by “Big Box”, manufacturing, and franchise retailers. The bottom line is that when you select a hearing care provider you also accept their business model…and the...  read more